The Singapore International Chamber of Commerce awards companies that pull off successful collaborations, believing this to be the best way to innovate. Among those that have been recognised are multinational firm Procter & Gamble (P&G) and home-grown SME GWIA. The two have collaborated for decades but deepened the partnership when P&G opened its innovation centre here. P&G’s director of corporate research and development James Kaw and GWIA’s director Lee Kwai Seng talk to Yasmine Yahya.
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